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CJ Laing Aspen sweater, $295

Lola Boutique
After 22 years of running a stylish store in Miami’s South Beach, Frenchman Paul Bechnainou has now opened up shop in Aspen, carrying a wide mix of trendy women’s apparel and accessories from European brands that feature high quality at approachable price points. The common element that Bechnainou looks for when curating the clothing selection? Little details that set apart a garment from the ordinary.
602 E. Cooper Ave., (970) 922-8937

CJ Laing
The beach-inflected resortwear boutique (with other locations in Palm Beach and Nantucket) expands on its stock of brightly colored women’s apparel and accessories with cold-weather essentials in its new mountain store. Look for Brit brand Rose and Rose cashmere hats with interchangeable pompoms, French-made wool capes from La Méricaine, and a Mongolian cashmere sweater emblazoned with “Aspen.”
555 E. Durant Ave., cjlaingshop.com

Mr and Mrs Italy 
After attracting a celeb following for its fur-lined army-inspired parkas for men and women, the Milan-based design house is increasing its collection of ready to wear, denim, and shoes. In addition to Barneys and a stand-alone boutique also in New York, the Aspen boutique is the only other US location at which to shop the brand.
535 E. Hyman Ave, mmi.it/en

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Cynthia Rowley Bonfire Brocade Midi Dress, $575.00

Cynthia Rowley
The well-known designer brings her brightly patterned and eclectic women’s collection—including swimsuits, fitness wear, shoes, and accessories—to this pop-up storefront through April.
601 E. Hyman Ave., cynthiarowley.com

Noémie
New York jeweler Yuvi Alpert (his previous line, Ruby Kobo, was sold at Bergdorf Goodman and Colette) launched this direct-to-consumer collection two years ago. Now, through the end of the ski season, it’s also available in Aspen. The clean, classic styles, most in various shades of gold, are adorned with diamonds and sapphires.
601 E. Hyman Ave., hellonoemie.com

Frame
In just five years, this London and LA–based brand has gone from producing premium jeans to a full collection for men and women, all defined by an updated 1970s aesthetic. When the Aspen location opens in May, it will also carry the just-introduced Italian leather tote bag in six colors—Frame’s first incursion into handbags and available only at its own stores.
535 E. Hyman Ave., frame-store.com

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