In January, Manhattan-based City of Scents launched a line of organic $18 incense and $24 room spray fragrances pegged to luxury destinations, including Marrakech, St. Barth, and…Aspen. Marrakech, redolent of tobacco, cinnamon, and jasmine, evokes the aroma of wandering through a souk. St. Barth summons turquoise seas, rustling palms, and exotic flowers with sea salt, jasmine, and frangipani. And a mélange of fir needle, campfire, and myrrh will “fill your home with the essence of Aspen, replete with its perfect green pines, powdery slopes, clear skies, and well-heeled socialites.”

Over the summer, as it begins a phased remodel of every guest room, Hotel Jerome plans to unveil a renovation of The Garden Room, reimagined as an outdoor extension of the Prospect dining room that channels “the welcoming elegance of Victorian sunrooms and the natural splendor of Aspen’s alpine landscape, [offering] an inviting respite from morning to evening, be it a leisurely breakfast, an inspired afternoon of quiet productivity, or an intimate après cocktail hour.” Specifically, The Garden Room’s Tinis and Tins: martinis and caviar served from a tableside cart, daily (2–6 p.m.) all summer long. 

What’s with the cheeky signage at City Hall (“This building is 100% electric: No decomposed dinosaurs are utilized in daily operations.”), on EV charging stations (“The gas you’re currently not pumping has been replaced with 100% renewably generated electricity.”), and on lampposts (“This corner illuminated by 100% renewable energy.… Except during the day. Then it’s solar, obviously.”) proliferating all around Aspen? They’re part of the city’s Commit to Tomorrow campaign, an effort spotlighting local government sustainability initiatives “aimed at inspiring people to take action in their daily lives by offering simple, clear ways to reduce their environmental impact.” Also look for swag—in the form of branded hats, patches, and stickers doled out at city-sponsored events.