Last we visited with Bode Miller in 2019, the six-time Olympic medalist was testing a $1,600 pair of handmade Italian racing skis on Vail Mountain’s Swingsville as an ambassador for Bomber, a luxury brand headquartered in New York City with a Fifth Avenue penthouse showroom. 

Two years after parting ways with Bomber in 2020, Miller partnered with Andy Wirth (the former CEO of Squaw Valley Ski Holdings) and cofounded Peak Ski Company, a Montana-based direct-to-consumer manufacturer of high-performance all-mountain skis designed by Miller and other American alpine and freeride legends. Miller and Wirth created Peak hoping to outperform existing brands and, if all went well, upend—or at least wake up—what Miller viewed as an all-too-complacent industry.

“The original premise of starting this was to build a ski company the way we thought it needed to be built,” says Miller, 46, who lives and skis in Park City. Utah. “The manufacturing of skis hasn’t changed in 60 years, and that’s what we were taking on. We also wanted to change the sales channels, the pipeline. Instead of manufacturer-distributor-retailer-consumer, we wanted to go direct to the customer. So we did.”

Breaking the retail industry mold, Peak’s online platform offers serious skiers a risk-free way to effectively demo a new pair of spendy high-performance skis for 30 days without ever walking into a store. 

“You drill holes in them, you go ski them, and don’t want them, we’ll give you your money back,” says Wirth. “We want people to agree that they’re worth it and they’re the best ski they’ve ever been on.”

All Peak skis incorporate the company’s proprietary “keyhole technology,” an oval-shaped cutout in the top layer of the ski that creates a unique flex profile (inspired by a customization of a pair of GS skis that helped Miller secure three World Cup victories and the overall title in that discipline) and makes it much easier to carve like a pro. As such, the flagship Peak 98 by Bode ranked among the top three all-mountain skis in Ski Magazine/Outside’s 2024 Winter Gear Guide, with all Peak models receiving high scores across every category for both men and women.

Black Tie Ski Rental Delivery  was so impressed that the company entered a partnership, offering clients the opportunity to demo Peak’s full lineup at all locations nationwide.

In September, Ski Magazine crowned Peak 110 by Bode the best powder ski of 2025, noting that the only flaw testers could find was the ski’s hefty (all models retail for $869) price tag, concluding, “That’s the cost of doing business with a boutique, direct-to-consumer brand backed by some serious star power.”