Verdura Celebrates “Summer of Love” 50th Anniversary with First-Ever Trunk Show in Aspen
This summer, the 50th anniversary of the “Summer of Love,” Betteridge Aspen is thrilled to announce that it will host --for the first time-- a Verdura trunk show featuring the legendary designs of its founder, Duke Fulco di Verdura. The show will be open to the public at its Little Nell boutique from July 27 through August 5.
The show will highlight Verdura’s Spring/Summer Collection entitled “Happy Summer Days,” inspired by Duke Fulco di Verdura's childhood in Sicily in the early 1900s. Verdura led a charmed life: Paris, Hollywood and New York in their heydays, but nowhere so influential, no time more formative than his golden youth at the Villa Niscemi in his native Sicily. Recognizing that an artist's creative life often emerges from childhood dreams, and aided by his own memoir, "The Happy Summer Days," the collection offers a window into his earliest inspirations.
Collection highlights include vintage pieces and everyday classics, including the “Maltese Cross” Cuffs, “Criss Cross” Cuff, “Curb Link” bracelets, the colorful “Fulco” Necklace and Byzantine earrings.
Verdura recently celebrated its 75th anniversary, having been established in New York in 1939 by Duke Fulco di Verdura with the financial backing of Cole Porter and Vincent Astor. Fulco began designing jewelry in 1920s Paris with Coco Chanel, for whom he created his signature Maltese Cross Cuffs. After venturing to America and opening on Fifth Avenue in 1939, Verdura quickly gained a following among New York's best dressed, including style icons like Diana Vreeland and Babe Paley, and Hollywood screen legends such as Greta Garbo and Marlene
Dietrich. Today Verdura continues to create jewels from the Duke’s archive of nearly ten thousand designs and is widely recognized among collectors and jewelry cognoscenti for its bold but understated “chic.” This tradition continues today with modern style-makers. Included among them are Carolina Herrera, Sofia Coppola, Aerin Lauder and Brooke Shields.
The Betteridge name has been associated with jewelry for centuries. The company’s president, Terry Betteridge, is a fourth generation jeweler whose roots date back to the 1700s in Birmingham, England, where the Betteridge name was synonymous with fine jewelry design and silversmithing. Founded in 1897, in the United States, Betteridge is one of America’s historic fine jewelers.
For more information, contact Scott La Du at 970-239-3600 or