Getaway Buzz: Behind the Keys of Frias Properties. 

For more than five decades, Frias Properties of Aspen Snowmass has been at the heart of the mountain town’s hospitality and real estate scene. Locally owned and deeply rooted in the community, Frias blends the warmth of a genuine Aspen welcome with the sophistication of a full-service hospitality brand—serving both Aspen visitors and homeowners with unmatched care. From exceptional guest experiences to trusted property management, Frias continues to set the standard in the vacation rental market. 

What makes Frias Properties unique among Aspen & Snowmass vacation rental companies? 

Frias Properties offers more than lodging—it’s a local tradition. For over 50 years, we’ve welcomed generations of guests with warmth, integrity, and insider knowledge. Our guests enjoy the comfort of privately owned condominiums and luxury homes paired with the reliability of professional property management and full concierge services. It’s this blend of home and hospitality that makes Frias a trusted name in Aspen Snowmass. 

How does Frias Properties support homeowners through property management? 

Our goal is complete peace of mind. We handle everything — from maintenance, inspections, and guest relations to revenue management and marketing. Our homeowners know that their properties are being cared for as if they were our own. We’ve built decades-long relationships with many owners, founded on trust, transparency, and genuine connection. 

How does Frias balance the needs of guests and owners? 

It’s all about harmony. We believe that happy guests and happy owners go hand in hand. Our reservations team carefully matches guests with the right accomodations, ensuring respectful stays and memorable experiences. Meanwhile, our property management team safeguards every home’s condition and value. It’s a relationship-driven model that benefits both sides — and it’s what keeps our guests coming back. 

  What does the guest experience look like at Frias Properties? 

In addition to seamless booking and airport transportation, and guest passes to the Aspen Recreation Center, every Frias stay includes complimentary concierge service —lift tickets, dinner reservations, transportation, spa appointments, and beyond. We take care of the details so guests can enjoy their time in Aspen Snowmass. It’s that extra layer of care that turns a great trip into a lifelong memory. 

730 East Durant Avenue  //  970-920-2000 //  FriasProperties.com