Only in Aspen

Aspen Skiing Company Opens a Souvenir Shop ... With Style

Because one can only buy so many "How's Your Aspen?" t-shirts.

By Cindy Hirschfeld February 15, 2017 Published in the Midwinter/Spring 2017 issue of Aspen Sojourner

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Tote+able canvas canteens, Bronwen Jewelry silk ribbon wrap bracelet with 24k gold vermeil Aspen Snowmass charm. 

One can only buy so many “How’s Your Aspen?” T-shirts. Taking some style cues from Brooklyn or Portland, perhaps, the Aspen Skiing Company offers a mix of alternative mementos—many from boutique companies or artisans—in its new Aspen Shop on Durant Avenue.

Amid a spare, modern interior designed by local architecture firm Rowland and Broughton, items like trays and wine glasses from Carbondale-based woodworker David Rasmussen, belts from hip skier brand Arcade, and chunky knit fur pom-pom hats from Chaos all feature SkiCo’s aspen leaf logo. Still need that tee? Opt for a vintage-looking split-neck shirt that touts our “pure mountain air.” 555 E. Durant Ave.,


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