One can only buy so many “How’s Your Aspen?” T-shirts. Taking some style cues from Brooklyn or Portland, perhaps, the Aspen Skiing Company offers a mix of alternative mementos—many from boutique companies or artisans—in its new Aspen Shop on Durant Avenue.

Amid a spare, modern interior designed by local architecture firm Rowland and Broughton, items like trays and wine glasses from Carbondale-based woodworker David Rasmussen, belts from hip skier brand Arcade, and chunky knit fur pom-pom hats from Chaos all feature SkiCo’s aspen leaf logo. Still need that tee? Opt for a vintage-looking split-neck shirt that touts our “pure mountain air.” 555 E. Durant Ave., aspensnowmass.com