’70s Vibes

Aviator Nation Unveils Outerwear Collection, Announces Aspen Store Opening

Founder and all around bad-ass Paige Mycoskie made major waves at the Venice-based brand's X Games pop-up.

By Katie Shapiro February 1, 2017

Trekker sea 1 sgirfq

If you’ve ever splurged on a pair of Aviator Nation sweats from Pitkin County Dry Goods or a cozy, color-block hoodie from Performance Ski, then you know the Venice-based brand makes the softest athleisure threads ever.

Both downtown boutiques started carrying founder and creative visionary Paige Mycoskie’s homegrown line in 2013;  this year, the California girl decided to make an even bigger splash in Aspen with a pop-up experience at the X Games to officially introduce her first-ever outerwear collection. She also shared the news that Aviator Nation is opening up a sixth flagship store here (308 S. Mill St.) in June. It's the first location outside of her home state—where Mycoskie started the now-global company in her garage in 2006. 

“We decided to do the X Games, because not only is Aspen one of my favorite towns in all the world, but I also love the energy the event brings to the mountains of Colorado in celebrating skiing and snowboarding culture,” says Mycoskie. “I’ve wanted to have a store in Aspen since I started my company, because I have a deep love for this community and the outdoors are SUCH a huge part of our brand DNA. It all feels very serendipitous how everything happened at the same time.”


X-Games with mom! #xgames #aviatornation #aspen

A photo posted by Paige Mycoskie (@paigemycoskie) on

An avid snowboarder and frequent Aspen visitor, Mycoskie’s had an outerwear collection in the works for more than two years, so signing a lease and hitting the X Games in the same week was a major worlds-collide moment. Like the rest of its ’70s surf culture–inspired pieces, Aviator Nation’s new Trekker Hooded Puffer Jackets ($649) are handmade in downtown Los Angeles and were designed to look both retro and modern, for rocking on-mountain or off. The team in the tent also introduced its new surfboards and an exclusive Mountain Patch Trucker Hat ($44.99), which all X Games athletes and musicians got in their swag bags (jealous!). A line of matching mittens is still in the works, and we can't wait to see what else this cool crew will unveil when Aviator Nation arrives come summer. 

Pro tip: Pre-order your puffer now at aviatornation.com because, like most Aviator Nation collections, it's likely to sell out super-fast. The estimated shipment date is February 14.

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