High Style

New Stores, New Pop-Ups, and New Locations for Aspen Boutiques

Get ready to max out your credit card this winter.

By Cindy Hirschfeld November 20, 2018 Published in the Holiday 2018 issue of Aspen Sojourner

Bottega Veneta in Aspen

Here to Stay

Peruvian Connection. When Annie Hurlbut brought her mother an alpaca sweater from Peru in 1976, it was not only a much-appreciated gift but it also launched a now-thriving catalog business. Today, known for its colorfully patterned alpaca knitwear and tops in Peruvian cotton, PC opens just its eighth store this November in Aspen. The interior will have a globe-trotting aesthetic, mixing décor like vintage photos of Peru and oriental rugs with contemporary accents. Says Hurlbut, “I’ve always fantasized about being a 19th-century anthropologist who would bring things home to his study from the cultures that so fascinated him.” 205 S Mill St, #201

Ogier. For 70 years, this family-run French fashion house has created luxe, Alpine-inflected looks for men and women. With stores in swanky resorts like Courchevel, St Moritz, and Val d’Isère, it’s only natural that the brand’s first US storefront is, as of November, in Aspen. 205 S Mill St, #202

Only Authentics. Looking for a Judith Leiber-designed bag or the elusive Birkin? For almost 10 years, owner Virgil Rogers has scoured the world for genuine vintage bags from these and other coveted makers. In November, he opens his second storefront—the other is on Worth Avenue in Palm Beach—offering collectibles like jewelry and watches in addition to bags. 431 E Hopkins Ave

Peruvian Connection

J. McLaughlin. This longtime go-to for preppy pieces with panache opened here in August, joining its sister location in Cherry Creek as the only Colorado stores. 402 S Hunter St

Forty Five Ten. Known for working with both up-and-coming and established luxury designers, plus its artfully cultivated edge, the Dallas-based high-end retailer opens here in December, offering a tightly edited selection of apparel, jewelry, and accessories. 535 Hunter St

Popping Up

Bottega Veneta. Open since July, the Italian luxury fashion house will continue selling the signature woven-leather bags you know so well—plus ready to wear, shoes, jewelry, and accessories—until next summer. 535 E Hyman Ave, #106

The Westside/Everafter. This Instagram-perfect, Cali-inspired lifestyle store (from the founders of Intermix) and its kids’ clothing spin-off will exist side by side from early December through the end of March. Find brands like 360 Cashmere, Agolde denim, and Perfect Moment skiwear among the mix of men’s and women’s apparel, beauty products, and home goods, while style-savvy kids can shop Elder Statesman and Lingua Franca, among others. 422 and 430 E Cooper Ave

On the Move
Jitrois. Look for the French brand’s body-conscious leather wear in this new location, the first of a trifecta of boutique relocations to Mill Street. 208 S Mill St

Mario Di Leone. For top Italian fashion brands like Ermanno Scervino, Blumarine, and Gianfranco Ferré, visit the gregarious Di Leone in his new location in Mill Street Plaza. Having previously worked with designers like Ferré and Giorgio Armani, he shares their impeccable feel for quality fabrics and cuts, and his approach is more personal stylist than conventional retailer. 205 S Mill St, #110

Odd Molly. The Swedish purveyor of colorfully patterned, boho-style women’s apparel—including skiwear—is now sitting pretty on the upper floor of Mill Street Plaza. 225 Mill St, #221

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