Fresh Style

6 New Aspen Boutiques to Discover

From Goop's pop-up to a locally owned men's clothing venue, these stores add flair to winter shopping.

By Cindy Hirschfeld January 2, 2020 Published in the Holiday 2019–2020 issue of Aspen Sojourner

The Aspen coat at Max-Bone

Brecken Gold Hemp 
205 Mill St, Unit 221
This everything-CBD store out of Breckenridge opened its third location in Aspen this fall. Discover all sorts of salves, tinctures, lotions, and other potions to help alleviate your aches and pains; non-high-inducing edibles and chocolates; and hemp flour in bulk. The company crafts its products in Denver from Colorado-sourced hemp, using a lipid extraction in coconut oil. Pick up goodies for your pet, too. 

416 E Cooper Ave
It’s been more than five years since Chanel has had a signature presence in Aspen, and that was just a 10-day pop-up, so fans of the très chic brand will welcome this “ephemeral boutique,” open December 13 through January 21. The selection of ready-to-wear, footwear, bags, and jewelry includes ski apparel, a charming rhinestone-embellished mini-gondola bag, and Karl Lagerfeld successor Virginie Viard’s first solo collection, Cruise 2019/20.

Chang Nan
406 S Galena St
What may be Aspen’s first-ever gallery of antique and modern Chinese porcelains brings art lovers a different category of collectibles to browse. Also on offer: silk items and traditional Chinese black tea.

Goop MRKT Aspen
422 E Cooper Ave
After a successful run here in Summer 2018, Gwyneth Paltrow’s iconic lifestyle brand returns to the same space on the Cooper Avenue Mall for a winter pop-up open December 12 through March 29. Whatever you think of Goop’s offerings—the $200 pelvic floor trainer, the $27 bottle of “Psychic Vampire Repellent,” the $450 watch winder (sorry, that one’s actually sold out)—the chic vibe of this clothing/accessories/housewares/wellness emporium is as serene as Gwyneth herself.

Find this pin, and more, at Chanel's pop-up through mid-January.

LIV Aspen Men
402 S Galena St
Local women’s boutique LIV Aspen expands its presence with a separate store devoted entirely to the bros (fashionable ones, that is). Style-conscious guys will find clothing and accessories from John Varvatos, Belstaff, and jeans from Parasuco, plus the store’s own label, Vivo. 

430 E Cooper Ave
Dog and cat owners will find lots to love from this self-described luxury and fashion lifestyle pet brand when it pops up this winter from December 5 through March 31. Founder Parisa Fowles-Pazdro couldn’t find the type of stylish, quality products she wanted for her English bulldog, so she developed her own line of toys, collars, beds, bowls, and more, all inflected with a dose of clean Scandinavian aesthetics. And if it’s good enough for Beyoncé’s dogs (one of Max-Bone’s celeb clientele), it’s good enough for your own pooch. 


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