Tucked into the vibrant core of Aspen, there’s a boutique that feels more like a second home than a store. Misstyx, owned by longtime local Jill Murphy, has been a beloved cornerstone of the Aspen shopping scene since 1997.  For nearly three decades, Jill has curated a unique and ever-evolving collection of women’s apparel, jewelry, hair accessories, and hats. Jill has built more than a business; she’s created a space where women feel seen and celebrated.  Her steady presence and thoughtful approach have made her a quiet fixture in the lives of many- a face of Aspen’s evolving but close-knit community.  “People don’t just shop here, they grow up here,” says Jill, reflecting on the many multi-generational customers who have become part of the Misstyx story. It’s not uncommon to see women who first came in as children now visiting with their own daughters, passing down not just a love for style but a sense of tradition and connection.  In a world where trends come and go, Jill Murphy and Misstyx continue to stand the test of time, blending fashion with heart and making sure everyone who walks through the door feels a little more fabulous.

Misstyx and Murphy Brown Boutiques
400 East Hyman Ave, Aspen
731 Grand Ave, Glenwood Springs