Clockwise from left: Since inspiration can strike anytime, Gercke packs a sketchbook and pencil. Chanel lip gloss from the Cosbar works wonders for freshening up. A lock-shaped USB drive holds Gercke’s look book and designs. Her “survival pouch” stashes sixteen items, from breath drops to double-sided tape. Ray-Bans—as any fashionista knows, sometimes classic makes perfect. Good-luck dice also entertain her son Townsend. Her ski pass scores discount gondola rides in summer. And a tape measure lets Gercke size clients up wherever she meets them. Nice bag, lady.
Sarah Gercke recently converted Gallerie Aspen, a successful clothing store she opened eight years ago, into a private, appointment-only boutique (gallerieaspen.com). As if that wasn’t keeping her busy enough, Gercke’s own clothing line, Gray Aspen, continues to generate buzz.
Looking the part of fashion entrepreneur is one thing; doing the work of one— attending runway shows, meeting with clients, and, in this maven’s case, managing to be mom to a young son—is less glamorous. It’s a whirlwind, but Gercke pulls it off with aplomb. A peek into her purse only confirms the obvious: girl’s got smarts and style.