Daily Essentials

What’s in Your Bag?

If anyone can appreciate how making it in fashion requires an indefatigable spirit, it’s Sarah Gercke.

By MIchael Miracle May 1, 2013 Published in the Summer 2013 issue of Aspen Sojourner

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Clockwise from left: Since inspiration can strike anytime, Gercke packs a sketchbook and pencil. Chanel lip gloss from the Cosbar works wonders for freshening up. A lock-shaped USB drive holds Gercke’s look book and designs. Her “survival pouch” stashes sixteen items, from breath drops to double-sided tape. Ray-Bans—as any fashionista knows, sometimes classic makes perfect. Good-luck dice also entertain her son Townsend. Her ski pass scores discount gondola rides in summer. And a tape measure lets Gercke size clients up wherever she meets them. Nice bag, lady. 

Sarah Gercke recently converted Gallerie Aspen, a successful clothing store she opened eight years ago, into a private, appointment-only boutique (gallerieaspen.com). As if that wasn’t keeping her busy enough, Gercke’s own clothing line, Gray Aspen, continues to generate buzz.
Looking the part of fashion entrepreneur is one thing; doing the work of one— attending runway shows, meeting with clients, and, in this maven’s case, managing to be mom to a young son—is less glamorous. It’s a whirlwind, but Gercke pulls it off with aplomb. A peek into her purse only confirms the obvious: girl’s got smarts and style.

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