Carolyn Payne, Owner

740 E Valley Rd, Basalt  |  970-927-9542

What is Midland Clothing?

Established in 1989, Midland Clothing has been a beloved cornerstone of the Willits community in Basalt, Colorado. Founded by Veronika Miller, Midland began with a simple vision to offer quality clothing and home goods that reflect the easy-going elegance of mountain life. What started as a small boutique has grown into a local favorite, known for its welcoming atmosphere and signature slogan: “A little something for everyone.” What makes Midland truly unique isn’t just its variety or quality, it’s the local, friendly energy that greets every customer. It’s a place where community and style come together, a reflection of the mountain town it proudly serves.

What can I find at Midland Clothing?

Inside, you’ll find a thoughtfully curated
mix of women’s, men’s, baby and children’s apparel, along with accessories, shoes, and home goods. Over time, the boutique has adapted to the changing styles of mountain-town living offering elevated casual attire that fits both the active lifestyle of the region and the sophisticated taste of the clientele.

Whether you’re refreshing your wardrobe or picking up a gift, Midland is a one-stop shop that feels more like visiting a friend than running an errand.

Exciting news to share… 

This year marks a new chapter for Midland. Veronika is passing the torch to Carolyn DeVan Payne, born and raised in the valley and a lifelong family friend. As Veronika looks forward to enjoying more time with her horses and a well-earned retirement, Carolyn will carry on Midland’s mission—honoring its roots while bringing her own fresh perspective to the store.